By Aliza Kempner
Attention Coca-Cola fans, the beloved recipe might be
changing for those of you in Mexico. While the top-selling soda giant switched
out cane sugar in its recipes for corn syrup in the United States in the '80s, the Mexican
version of the recipe has stuck with cane sugar.
Arca, Coke’s Mexican bottler, has concerns about the elasticity of demand
for its original beverage in light of new soda taxes and may shift to lower
cost ingredients. Read on to see what Forbes has to say about the circumstances surrounding this potential change.
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