By Clifford Hwang
President Obama’s partial normalization of relations with
Cuba and his subsequent visit to Cuba has sparked
great interest in the country by both the general public and businesses.
Starwood, a U.S. hotel company, became one of the first U.S. businesses to
negotiate a deal with the Cuban government since 1959, and other
U.S. businesses similarly wish to do the same. While
new rules allow businesses to enter Cuba, many restrictions remain in place
and the uncertainty surrounding the rules are forcing
businesses to take a more cautious approach to conducting business in this
new market.
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