By Stephen Levy
Remember when United Colors of Benetton ran the UNHATE marketing
campaign, showing male political figures kissing each other? Well, Benetton
might want to hold off with any expansion of that program; Benetton announced
it was expanding its operations in Russia on Monday, according to the Moscow
Times. Benetton plans to reopen its primary store in Moscow, and add 40
more across the country over the next three years, connected directly to the
parent company. Benetton’s CEO noted he
was concerned about sanctions and countersanctions, but compared it to the
weather, stating, “You are not planning a storm, but sometimes a storm
happens.”
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