In October, the European Commission's official data
protection advisory group, the Article 29 Working Party, issued its
latest guidance for complying with the EU's e-Privacy Directive
(affectionately known as the "Cookie Directive").
Among other
provisions the new guidance provides that when accessing a website, users must
have access to "all necessary information" about the types and
purposes of cookies used by the site. In addition, the guidance clarifies
that a user's consent to place cookies on a device, which is required by the
Cookie Directive, must be sought before cookies are set or read.
Meanwhile, the Wall Street Journal reports that Google, Microsoft, and Facebook are each
developing online tracking methods that could eventually make cookies, and the
new guidance, obsolete.
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